The holiday season is a time of joy, giving, and self-care, making it the perfect opportunity for medical spa owners to connect with their clients in a meaningful way. With a dash of creativity and a sprinkle of holiday magic, the following 12 strategies will help you plan a memorable holiday season for your clients, your team and you. Implement them and boost your med spa’s profitability, spread cheer, and give back to your community.
- Make A Holiday Plan:
Host a team meeting and discuss how you will implement the following strategies. This will help your team feel included in the planning process and you will gain buy-in for better execution and results.
- Festive Treatment Offers:
Create holiday-themed treatment offers that combine your most popular treatments with a touch of seasonal flair. Consider packages like “Winter Wonderland Rejuvenation” or “Holiday Glow.” Bundle up treatments and offer a gift with purchase that will help them look fabulous for the holiday season.
- Gift Ideas:
Encourage early holiday shopping by offering bonus gift cards for each purchase. For example, purchase a $100 gift card and receive a $20 gift card as a bonus. Offer different amounts: the higher the gift card purchased, the higher the gift card bonus. Entice them to treat their loved ones and themselves.
- Twelve Days of Beauty Countdown:
Offer a “12 Days of Christmas” promotion where each day unveils a new exclusive offer. Offer will include savings, little surprise enhancement treatments, skin care product offer, or makeup. This will keep clients engaged throughout the holiday season and help you generate excitement, anticipation, and revenue.
- Host an Event and Give Back:
Host a holiday event and give a percentage of the day’s proceeds to a local cause. Clients can enjoy the event, purchase your treatments, and holiday offers, while knowing they are contributing to the medspa/medical aesthetics community, thus creating a sense of shared holiday spirit.
- Ugly Sweater Contest on Social Media:
Ask clients to put on their ugly sweaters or their best holiday sweaters, take a picture, and ask them to post it and tag you. Choose the winner or give anyone who participates a small gift.
- Gift-Giving Guide:
Create an interactive online guide that suggests different gifts for people on their list. Make it shareable and easy to navigate, ensuring clients can effortlessly find the perfect gifts for their loved ones. Also, feature it as a TV loop in your facility for maximum results.
- VIP Membership Enrollment Specials:
Encourage long-term engagement by offering exclusive offers on your spa/medispa memberships during the holiday season. Highlight the benefits of ongoing self-care and rejuvenation. Give a gift with purchase when they enroll.
- Holiday Decor & Atmosphere:
Transform your medspa into a winter wonderland with tasteful holiday decorations, soothing scents, calming music, and delicious holiday treats. Creating a festive ambiance enhances the overall client experience. Change the team uniform to include some holiday spirit.
- Self-Care Stocking to Go:
Offer a selection of holiday-themed skincare and wellness stockings that clients can purchase. These can range from travel-sized treatments to scented candles and luxurious bath accessories, a skin care product and more…
- Order your Inventory:
Once you have decided on the medspa offers, order what you will need to ensure product availability and success. Also, remember to order your packaging, such as bags, boxes, ribbons, stockings and all the items needed to present your gift in an enticing way to promote purchases.
- Set Goals & Team Training Dates
for the Holiday Offers:
Set your holiday goals by offer. Share the goals with the team, set up training sessions to learn about each offer and how to present it. Remember to set up an incentive for your team so they can also benefit from the holiday season.
The holiday season presents a wonderful opportunity for medical spa owners to spread joy, foster connections, and increase profitability. By combining innovative promotions with a generous spirit of giving back, your medical spa can create an unforgettable holiday experience that resonates with clients and the community. Embrace these 12 strategies and infuse your medical spa with the magic of the season.
By Dori Soukup
CEO – InSPAration Management
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Medical Aesthetic Success